Candace Freedenberg

Candace is the founder and CEO of Untapped Potential, Inc. Relying on technology, business management and practical marketing experience - Candace has been able to drive organizational change in order to adapt and penetrate new industries. She is an innovator currently engineering social change for women in the workplace impacting gender equity while adding value to business objectives. P

Candace is a patent holder and keynote speaker, advancing business from the industrial age to the knowledge economy. She manages return-to-work programs and launches candidates to their "untapped potential".

As CEO, she is responsible for strategy development and execution for entre/intrapreneurial technology start-up ventures in pioneering fields: auction/e-commerce; geospatial information systems (GIS) using digitized earth imagery; laser material processing (additive manufacturing); laser and optical design systems and services. Her expertise in transitioning technology from R&D to commercialization has given her several U.S. Patents in technology and business processes.

Business analysis and industry expert for $20M subsidiary acquisition. Core leadership team member to multi-national new venture for image-modules (camera-in-phone). Co-founder of optical services offering within Fortune 6 company. Relationship development for C-Suite Sales and Partner Negotiations, led new product/service adoption as well as contract negotiations between two leading world-wide technology providers (IBM/Lumonics LASER). Montessori enthusiast and Suzuki Parent of 3 kids!